Adobe launched Adobe Media Player!"Adobe is driving the next generation of internet video delivery with the Adobe Media Player (AMP), Flash® Media Server software, content protection technologies, and a broad and powerful ecosystem of partners providing key solutions from content creation through delivery and monetization. AMP brings the best of both the broadcast television and web video worlds to your desktop—providing high-quality content both online and offline, with a wide range of business model possibilities."
Adobe is getting into the Desktop Media Player business, which means they are competing with Microsoft's Windows Media Player directly and also this will make Apple compete on features. Adobe will innovate, Apple will innovate. This should bring some good features into the marketplace. It is also a major opportunity for Adobe to feed the Apollo ecosystem and show people the limitations of traditional desktop software.
One of the cool things I was able to see was a great deal of skins and customization that gave publishers an opportunity to really enhance their brand equity. Going from channel to channel, the level of detail and difference between the channels was impressive.
Make sure you have the Adobe Integrated Runtime (AIR) installed for using this Tool.
See the ScreenShots
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